Excellent Designer, Mediocre Golfer
I spend my workdays crafting thoughtful, user-centered digital experiences at Kimberly-Clark. Outside of work, you'll usually find me on the golf course, playing tennis, or diving into baseball stats. I'm a proud lifelong fan and Alumni of the University of Washington—Go Huskies!
Winner
GDUSA Award
1,500+
Daily Users
+75%
User Retention
50%
Dev Cycles Cut
50%
User Drop-off Reduced
+60%
Sessions Increased
4+
Years Experience
50+
Parent Interviews
Winner
GDUSA Award
1,500+
Daily Users
+75%
User Retention
50%
Dev Cycles Cut
50%
User Drop-off Reduced
+60%
Sessions Increased
4+
Years Experience
50+
Parent Interviews
Winner
GDUSA Award
1,500+
Daily Users
+75%
User Retention
50%
Dev Cycles Cut
50%
User Drop-off Reduced
+60%
Sessions Increased
4+
Years Experience
50+
Parent Interviews
Winner
GDUSA Award
1,500+
Daily Users
+75%
User Retention
50%
Dev Cycles Cut
50%
User Drop-off Reduced
+60%
Sessions Increased
4+
Years Experience
50+
Parent Interviews
What I Do
Enterprise UX
1,500+ daily usersComplex analytics dashboards and internal platforms serving thousands of users daily.
Consumer Web
+75% retentionMobile-first experiences for global consumer brands with measurable engagement lifts.
Design Systems
50% faster devScalable component libraries with Figma variables matched to Tailwind classes.
Frontend Dev
4+ yearsNext.js, React, and Tailwind expertise. Pixel-perfect implementation from Figma.
Where I've Worked
Full Stack Designer & Developer
Freelance
Seattle, WA
Building custom digital solutions for clients, from real estate platforms to brand websites.
- •Designed real estate matching platform with complex algorithm - launching Q1 2025
- •Built property development website with Next.js & Sanity.io CMS
- •Showcasing 100+ projects for client portfolio
UX Designer & Engineer
Kimberly-Clark
Remote, WA
Leading end-to-end product design and development for enterprise platforms serving thousands of daily users.
- •GDUSA Award for digital design excellence on analytics hub
- •1,500+ daily users on internal platform with OpenAI integration
- •75% improvement in user retention on Huggies redesign
- •50% reduction in development cycles via standardized templates
- •Architected Figma design system with Tailwind-matched variables
- •Influenced 2025 enterprise roadmap with Next.js standardization
UX Intern
Micro Focus
Seattle, WA
Modernized legacy application UI and created comprehensive icon library.
- •Redesigned Reflection Desktop UI (built in early 90s)
- •Created 200+ icons aligned to corporate standards
BDes in Interaction Design
University of Washington
Seattle, WA
Focused on human-centered design, prototyping, and interactive systems.
- •Human-Computer Interaction focus
- •Design research methodologies
What People Say
"Ethan's work on the Analytics Hub transformed how our commercial teams make decisions. The interface is intuitive, powerful, and has become indispensable to our daily operations."
Marwa Salhut
Director of CA · Kimberly-Clark
"Ethan combines rare technical depth with genuine design intuition. He doesn't just make things look good—he makes them work beautifully for real users."
Andy Ford
Director of Design · Kimberly-Clark
"Ethan makes collaborating on design effortless. He gets the details and helps turn ideas into great solutions. He’s the bridge between design and engineering every team wants."
Nancy Ma
UX Designer · Kimberly-Clark
Let's get to work
I'm currently seeking new opportunities, collaborations, and conversations about design, development, and everything in between.